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SO, what's the biggest problem with the WWE product?


Guest Nemesis Enforcer

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Guest Nemesis Enforcer

Heyman gives some advice to WWE:

 

SO, what's the biggest problem with the WWE product?

 

Is it Vince McMahon?

 

Well, he's 63, but that doesn't mean he has to be so out of the loop in terms of cultural waves. I just think Vince is listening to the same group of people who are stuck in the bubble of the WWE Universe, while pop culture is totally different today than it was even six months ago.

 

To its enormous credit, WWE programming is lights years ahead of anyone else in terms of production value, but the utilisation of those production assets is tied up in pyro and the slick presentation instead of character building mechanisms, which the company has gotten away from...and that was always Vince's strong suit.

 

It was, by the way, also something his Dad excelled in. Defining the characters, presenting the persona in a manner the audience would understand, and giving the public a reason to be interested in the storylines, emotionally involved in the characters, and enticed to pay money to see the outcome of a match that was hyped by the arc of the storyline itself.

 

HBO's Countdown to Hopkins vs Pavlik persuaded me to buy the pay-per-view, and I had zero interest in the fight beforehand. To me, Hopkins was on the slide down after his loss to Calzaghe, and Pavlik was a knockout artist who came across as "trying too hard to show some personality."

 

But when their similarities and disparities were pointed out - and the countdown show not only explained to me who these people were, but why I should pay to see them fight - I found myself making a commitment to see the fight, because I was intrigued by whether the "knockout king" Pavlik could drop the one man who no one in boxing could KO, Bernard Hopkins.

 

The hype worked. The personalities shined through. The questions asked had me hooked, and a person who originally didn't want to bother, all of a sudden found himself interested.

 

Vince McMahon's desire to produce the world's most spectacular action-oriented variety show is now in direct conflict with his product's ability to progress. Hey, I'm not knocking the success of Monday Night Raw. Just that the current format alone has lasted longer than anyone could have ever imagined.

 

And despite the fact that many people - myself included - lament the fact Raw's ratings are stagnant, the show is stale, and the rotation at the top of the card is demonstrating more "glass ceiling" than "opportunity," the fact remains that WWE is a very profitable company, and the ratings, when put into perspective, are not upsetting visionary television executive Bonnie Hammer or the other members of her team who are ultimately accountable to NBC-U for Raw's success or failure.

 

If Raw was to be pitched as a new commodity today, how would Vince frame the program? "It's a two-hour slice of Americana, as we broadcast live from wherever we are in the world on a Monday night." But this sports-oriented "live in the arena" concept clashes with the variety show atmosphere Vince puts on.

 

I am not suggesting turning the shows into post-produced countdown shows, but the manner in which the shows are presented must be addressed. Either take the show, and re-design the pacing, the formatting, even the way the main events are announced and promoted...or change the atmosphere of it to accommodate the pop culture-desirous fanbase that is flocking away from pro wrestling.

 

It's time for the writing and production staffs that advise Vince to re-acquaint themselves with what popular movements are taking place before WWE further victimises itself by appearing to be out of touch.

 

A tenured and still-paranoid WWE employee recently told me he's going to make a pitch regarding Sean Combs for Wrestlemania. SEAN COMBS??? Hello? For a show in Houston?!!

 

Here's a freebie for my readers at the Tower: Go after Chingo Bling. He's recognised as the Lord and Master of the Houston rap scene (psssst...Wrestlemania just happens to be in Houston), and he's far more controversial than Combs, who is reduced to courting headlines nowadays by sniffing around on-again, off-again Bad Boy project queen Aubrey O'Day.

 

Plus, putting Chingo with Rey Mysterio ties Rey into a loyal, rabid fan base that is developing into its very own culture. Sure sounds like something kids would hook onto faster than Laverne and Shirley jokes, doesn't it?

 

The key for WWE is to plug into these popular movements and styles, and then be the trendsetter. But when key people in WWE actually think HHH and Shawn Michaels are cooler or hipper than Miz and Morrison, then someone needs to put down the bifocals and check out lazik surgery!

 

DX can still be presented in a way that encourages the audience to cheer them and want to see the legends teach the young punks a lesson, but to convince yourselves that HHH and Shawn are going to be perceived as having the cooler act is absurd.

 

But it's happening right now, which means those in World Wrestling Entertainment are lying to themselves.

 

The audience isn't being lied to. Those kids have turned off Raw, and are too busy playing with their Wii Guitar Hero to bother wondering what went wrong in pro wrestling.

 

My advice to the creative decision makers is to wake up, realise your programming is not artistically cutting edge any more, and inject a youthful mindset to compliment your unparalleled and amazing ability to provide multiple hours of content to the networks on a weekly basis.

 

Re-position wrestling/sports entertainment as the coolest, video-game-come-to-life product with the wildest, most clearly defined and enviable characters on television anywhere in the world today.

 

Or I'll come back into the industry and show you how to do it, just like I did before.

 

Just kidding.

The-Sun.co.uk Edited by Kam
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Guest DarkMatchJobber

I think the ECW brand is the biggest problem with the WWE and if they scrapped it and re-assigned it's best talents to RAW or Smackdown then the company would save money and be able to put more focus on the two shows that have actually stood the test of time (nearly 10 years for Smackdown and over 10 for RAW can't be wrong).

 

plus......can anybody see the ECW brand lasting 10 years???

 

Simple really....put Miz,Morrison,Swagger and Matt Hardy on RAW and release Hardcore Holly,Palumbo,Jim Duggan,Deuce and Snitsky.

 

put Finlay,Henry,Ortiz and Bourne on Smackdown and release the bland Hawkins and Ryder and Funaki.

Edited by DarkMatchJobber
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Guest The Franchise

Comparing this version of ECW to the ECW of the past is a joke.

 

I think the ECW brand is the biggest problem with the WWE and if they scrapped it and re-assigned it's best talents to RAW or Smackdown then the company would save money and be able to put more focus on the two shows that have actually stood the test of time (nearly 10 years for Smackdown and over 10 for RAW can't be wrong).

 

plus......can anybody see the ECW brand lasting 10 years???

 

Simple really....put Miz,Morrison,Swagger and Matt Hardy on RAW and release Hardcore Holly,Palumbo,Jim Duggan,Deuce and Snitsky.

 

put Finlay,Henry,Ortiz and Bourne on Smackdown and release the bland Hawkins and Ryder and Funaki.

 

IMO right now Smackdown is truly the better show. Can I see the ECW brand lasting 10 years? I hope not.:roll

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Guest DarkMatchJobber
I don't claim to know for certain but like most fans it's just what I think MIGHT help but surely I'm not alone in the simple logic that one less show to book plus talent not needed released = even better product overall?
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Guest Jayfunk

There are three major problems with the WWE today.

 

1) Roster: Half of the roster should not be on TV they are not ready or not good enough to be in the big leagues.

2) Writers: I am sure they are good writing episodes for everyone loves raymond but they aren't that good at writting wrestling shows

3) The Brand Split: it has run its course and it was an epic fail when it comes the reason it was created. it has lead to two weaker rosters instead on of one strong roster which has reduced quality greatly hence why they don't do brand ppv's anymore because they don't sell

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I think the ECW brand is the biggest problem with the WWE and if they scrapped it and re-assigned it's best talents to RAW or Smackdown then the company would save money and be able to put more focus on the two shows that have actually stood the test of time (nearly 10 years for Smackdown and over 10 for RAW can't be wrong).

 

plus......can anybody see the ECW brand lasting 10 years???

 

Simple really....put Miz,Morrison,Swagger and Matt Hardy on RAW and release Hardcore Holly,Palumbo,Jim Duggan,Deuce and Snitsky.

 

put Finlay,Henry,Ortiz and Bourne on Smackdown and release the bland Hawkins and Ryder and Funaki.

 

I don't think it's the biggest problem. Primarily because not a lot of people remember it's on and simply don't watch it. I do agree with getting rid of a lot of the dead wood. Example: Funaki, Snitsky, Palumbo and the other's mentioned.

 

The biggest problem with the WWE right now is they don't know how to book the talent they have. The bookers start story lines that fade off into nothing (remember Jericho saving us from Orton) or the most lame story lines are drawn out forever that by the time the conclusion happens no one gives a sh*t anymore.

 

There is way to many PPV's. Most of them are a rehash of the last one and not worth the money in the first place, as the majority of the matches aren't much better than we see on Raw or SD.

 

Also for the last couple of years injuries and suspensions haven't helped. I know you can't do much about getting injured but the suspensions have killed a number of good story lines and taken a few wrestlers out of the main event picture.

 

When you are running a corporation as large as the WWE it is never going to be perfect. But even with crappy matches, suspensions, terrible announcers I still don't see an empty seat in stadiums that hold thousands and thousands of people, so they must be doing something right.

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I think it's because they don't have enough characters, I'm not saying return to late 80s, but back then you had a load of wrestlers you instantly recognised. Nowadays it's all men in trunks and storylines about Batista, as if he is interesting...
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Guest vortigern

The biggest problem with the company is the Mcmahon family,plain and simple

 

Whilst Vince is the genius who made the WWF the biggest wrestling association in America and an innovator on many levels,many of his success stories are just based on luck and timing.The biggest Mcmahon problem is they have the `they know best `mentality even if it isnt what the fans or the wrestlers believe is right.

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its just for kids now :sad:

booooo i remember the good old days:good222:

 

So, with storylines like the Undertaker sending Edge to hell, along with all the violence Pro Wrestling delivers, they are just for kids? I don't think so.

 

I think it's because they don't have enough characters, I'm not saying return to late 80s, but back then you had a load of wrestlers you instantly recognised. Nowadays it's all men in trunks and storylines about Batista, as if he is interesting...

 

Why is Batista uninteresting? He is far more interesting than Edge or Randy Orton anyday. :)

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Guest the HiTman
Why is Batista uninteresting? He is far more interesting than Edge or Randy Orton anyday. :)

 

 

By adding the smile, i hope that indicates that you were being sarcastic?

 

Dave Batista offers absolutely nothing to an already dull roster. Both Edge and Randy Orton offer so much more.

 

I'm not a huge fan of Orton's character - I think it's a bit one trick, but at least it shows passion. It touches on early Austin but in a more psychotic way. Edge is pure unadulterated genius sometimes and nothing can be taken away from his effort.

 

Dave is a bore, botch, bitch and the new Ahmed Johnson.

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SHL doesnt like Edge and a lot of people find Orton boring, so its not sarcastic at all.

 

Exactly. Plus I am a fan of Batista. :)

 

Dave is a bore' date=' botch, bitch and the new Ahmed Johnson.[/quote']

 

Plus I've enjoyed the few Ahmed Johnson matches I have seen too. :)

Edited by ShaolinHandLock
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Guest Al Stevens

For myself personally I think the main problem with the WWE but in also TNA as well is writing for the products. It's too in consistance for my liking. For one extreme you will have a great feud with Jericho and Micheals which was for myself the rivialy of the year, not only in WWE but even in TNA. Then you have a brilliantly written comady character in Santino, and then you have really poor stuff like the Undertaker Vickie stuff.

 

I think personally the WWE and TNA should not think "We need to do something which is going to shock or get people talking about it" they should look at taking things back to basics.

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Guest the HiTman
For myself personally I think the main problem with the WWE but in also TNA as well is writing for the products. It's too in consistance for my liking. For one extreme you will have a great feud with Jericho and Micheals which was for myself the rivialy of the year, not only in WWE but even in TNA. Then you have a brilliantly written comady character in Santino, and then you have really poor stuff like the Undertaker Vickie stuff.

 

I think personally the WWE and TNA should not think "We need to do something which is going to shock or get people talking about it" they should look at taking things back to basics.

 

When stuff such as Taker-Vickie happens, it does make you appreciate the good stuff, so I don't mind that as there's always a rubbish fued going on that very few people are interested in or it's plain poor.

 

I agree that the solution isn't to push the boundaries. That was for the Attitude era.

 

I think the solution is to focus on telling a story in the ring. If the wrestling is that good in-ring, they won't need so much rubbish backstage build-up and 20min long chats from heels trying to explain why they hate such-and-such and faces trying to explain why the audience should love them.

 

The current writers are focusing on the story and not the wrestling psych. New fans aren't interested in the wrestling anymore - hence the big cheers for spot fests as nothing else is offered in ring. When the emphasis is put on telling the story in ring with talented workers who can wrestle a good match whilst developing a fued, we will have something that appeals to fans of the art as well as the entertainment.

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Guest Al Stevens

Maybe and this is an idea, perhaps they could drop the "High flying ban" and then look to places like ROH, TNA, mexcio ect for a selection of high flyers and set up a cruiser weight division. Maybe have someone like RVD or a known highflyer help backstage with the new people.

 

Also drop the scripted promos, please.

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